Coverdash and Promenade Team Up to Provide Embedded Business Insurance to Retail SMB Customers


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Today, Coverdash, the leading embedded insurtech focused on small business, and Promenade Group, the all-in-one digital solution that helps small business owners to thrive online, announced a partnership to help business owners get proper insurance protection online. Coverdash’s industry-leading, embedded insurance technology enables small business owners to quote, bind, and pay for tailored insurance policies in a matter of seconds, all without leaving the Promenade platform. Through Coverdash’s relationships with many of the world's most recognized insurers, Promenade small business customers can get the coverage they need at the industry’s most affordable rates.

According to a recent study conducted by the Insurance Information Institute, a staggering 40% of small businesses in the U.S. lack any form of insurance coverage. However, obtaining business insurance is an essential element in creating and maintaining a thriving business. From limiting liability, to protecting employees and customers - business insurance is critical and often legally required in the U.S.

“The lack of transparency when it comes to insurance has left small businesses vulnerable and underinsured,” said Ralph Betesh, CEO and co-founder of Coverdash. "Insurance should be a safety net, not a tightrope. At Coverdash, we believe that insurance needs to be accessible, simple, and affordable for everyone. Our partnership with Promenade enables us to provide small business owners with a solution that delivers instant coverage, easy-to-understand policies, and exceptional customer service.”

"Promenade is committed to investing in new capabilities that help support small business owners at every turn, and the embedded insurance integration in Promenade's platform powered by Coverdash helps us deliver on that commitment," said Gregg Weisstein, co-founder of Promenade Group.

Promenade customers can easily access a broad range of insurance coverage options, including liability, property, workers' compensation, and cyber in their user dashboard or at

About Coverdash

Coverdash is a fully-digital, business insurance agency that specializes in serving the insurance needs of businesses of all shapes and sizes. Coverdash's embedded technology enables any partner to host its end-to-end insurance experience with a single line of code. Coverdash is headquartered in New York and is a licensed insurance agency across all 50 states.

Interested in partnering with Coverdash? Check out:

About Promenade Group

Promenade Group is a software company empowering small, local businesses with the technology, knowledge and support to attract and retain customers with one powerful platform. Originally known as BloomNation, Promenade offers an easy-to-use e-commerce platform and management solution to help local businesses get online and reach new customers, grow online sales and easily manage both online and in-store orders. For more information, visit