Insurance built for DTC brands.
You own the product, the customer, and the risk that comes with both. Cover product claims, your inventory, and the customer data behind every order.
Customer rating and 50K+ policies sold
Why DTC brands need insurance
Selling direct means every product claim, chargeback dispute, and data incident lands on you. The right coverage protects the brand you've built from:
If a product you sell injures someone or damages their property, you can be held liable, even if you didn't make it.
Online stores handle customer data and payments, making them prime targets for hackers and costly breaches.
Stock lost, stolen, or damaged in a warehouse or in transit can wipe out months of margin.
Marketplaces like Amazon and Walmart often require sellers to carry liability coverage past a sales threshold.
Delays, damaged deliveries, and chargebacks can hit your revenue and your reputation.
Cyber, professional errors, business interruption, and 40+ coverage types for whatever you face.
Product claims
If a product you sell injures someone or damages their property, you can be held liable, even if you didn't make it.
Data breaches
Online stores handle customer data and payments, making them prime targets for hackers and costly breaches.
Inventory loss
Stock lost, stolen, or damaged in a warehouse or in transit can wipe out months of margin.
Platform requirements
Marketplaces like Amazon and Walmart often require sellers to carry liability coverage past a sales threshold.
Shipping & fulfillment
Delays, damaged deliveries, and chargebacks can hit your revenue and your reputation.
And more...
Cyber, professional errors, business interruption, and 40+ coverage types for whatever you face.
Coverage for DTC brands.
Product liability for what you sell, property coverage for the inventory behind it, and cyber for the customer data your storefront collects.
General Liability
The everyday coverage nearly every online business needs.
Bodily Injury
Covers medical, legal, and damage costs when someone other than you or an employee is injured and your business is responsible.
Third-Party Property Damage
Covers damage your business or an employee causes to someone else's property.
Advertising & Reputational Injury
Covers claims like copyright infringement, libel, or slander tied to your marketing.
Product Liability
Covers legal and medical costs if a product you make or sell harms someone or their property.
The everyday coverage nearly every online business needs.
Bodily Injury
Covers medical, legal, and damage costs when someone other than you or an employee is injured and your business is responsible.
Third-Party Property Damage
Covers damage your business or an employee causes to someone else's property.
Advertising & Reputational Injury
Covers claims like copyright infringement, libel, or slander tied to your marketing.
Product Liability
Covers legal and medical costs if a product you make or sell harms someone or their property.
General liability and property coverage bundled, usually for less than buying them apart.
General Liability
Covers third-party claims for bodily injury, property damage, and personal injury.
Commercial Property
Protects your building, equipment, and inventory against fire, theft, and weather damage.
Business Interruption
Replaces lost income when a covered event forces you to temporarily close.
Equipment Breakdown
Covers repair or replacement when essential equipment fails unexpectedly.
Protection for your inventory and equipment.
Inventory
Covers stock lost, stolen, or damaged, whether in a warehouse, at home, or in storage.
Equipment
Protects the computers, tools, and gear you use to run your store.
In-Transit Goods
Covers products damaged or lost while being shipped or moved.
Fire, Theft & Weather
Covers physical loss from covered events.
Protection when a product you sell causes harm.
Manufacturing Defects
Covers claims that a product was flawed or dangerous when made.
Design Defects
Covers claims that a product's design made it unsafe.
Failure to Warn
Covers claims that a product lacked adequate safety warnings or instructions.
Legal Defense
Pays your defense costs even when a claim is groundless.
Protection when your data or systems are compromised.
Data Breach Response
Covers notification costs, credit monitoring, and crisis management after a breach.
Ransomware & Extortion
Pays ransom demands and remediation costs from ransomware attacks.
Payment Fraud
Covers losses tied to compromised payment systems and fraudulent transactions.
Legal & Regulatory Defense
Covers attorney fees and fines from data protection law violations.
Required in nearly every state once you have employees.
Medical Expenses
Covers the cost of treating work-related injuries and illnesses for your employees.
Lost Wages
Provides a portion of an injured employee's wages while they're unable to work.
Disability Benefits
Pays long-term benefits for employees who can no longer work due to a work-related injury.
Employer Liability
Protects you if an employee sues over a workplace injury not covered by workers' comp.
We cover a lot more than the basics.
Explore the rest of the coverages we offer for online businesses.
Policies Sold
Top Rate Insurers
Industries Covered
Trusted by 40+ leading carriers
What DTC insurance costs
Your rate depends on your product category, annual sales, and inventory value. Here's a starting point, then get your exact quote in minutes.
- The products you sell
- Your annual sales revenue
- The coverage types you need
- Your inventory value
$35 /month
Your price depends on your business. Get a quote for your exact rate.
DTC insurance, answered
Yes — as the brand on the box, you can be held liable even when a contract manufacturer made it. Product liability covers the claim and the legal defense that comes with it.
It can. Commercial property and inland marine cover stock you own wherever it sits, including a third-party warehouse or in transit. Tell us where your inventory lives and we'll cover it there.
If you collect customer names, addresses, and payment details, yes. Cyber liability covers the notification costs, forensics, and liability that follow a breach — your platform's security doesn't transfer that risk to them.
Mainly the products you sell, your annual revenue, your inventory value, and the coverages you carry. Selling higher-risk products like supplements or electronics costs more to insure than low-risk goods. Because Coverdash compares 40+ insurers, you see competitive options side by side.
Often, yes. Amazon requires sellers to carry commercial liability insurance once they pass a monthly sales threshold, and Walmart and other marketplaces have similar rules. A general liability or product liability policy usually satisfies these requirements.
Yes. Product liability covers you as the seller even if you didn't manufacture the item. If a product you resell or dropship injures a customer or damages property, you can still be held liable, and this coverage protects you.
Yes. Choosing coverage limits that match your actual risk, bundling into a Business Owner's Policy, keeping a clean claims history, and paying annually can all reduce your premium. Comparing carriers helps too, which is what Coverdash does for you.
Not usually by law, but it's often required in practice. Selling platforms, suppliers, and B2B clients frequently require proof of coverage, and workers' comp is legally required once you have employees, including warehouse and fulfillment staff.
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